Orange United is a revolutionary NIL collective and game-changing initiative aimed at uniting the passionate fans of Syracuse University in unwavering support of our student-athletes, teams, and programs.
Our mission is clear: to rally together and create a resounding impact that propels Syracuse University's sports program into a new era of excellence.
Join us on this exhilarating journey as we forge an unbreakable bond between fans, teams, and student-athletes. By becoming a member of our NIL collective, you become an integral part of our mission, contributing to the success of our athletes as they strive for greatness on and off the field.
As a member, you hold the power to shape the future of Syracuse University's sports program. Your unwavering support not only fuels our athletes' dreams but ignites their passion to overcome every obstacle and reach new heights of achievement. By supporting Orange United, you become a source of inspiration and motivation, showing our student-athletes that they have an entire community standing behind them, cheering them on every step of the way.
Membership allows you to gain exclusive access to a vast array of premium experiences and benefits. From insider updates and behind-the-scenes content to exclusive events and unique merchandise, your membership grants you an unparalleled experience. You'll have the opportunity to witness incredible moments up close, celebrate victories with our athletes, and be part of the Syracuse legacy.
So, join us in our mission to support our school, teams, and student-athletes. Together, we will elevate Syracuse University's national sports presence, rewriting the narrative of collegiate sports, one game-changing moment at a time. Show your passion and pride by joining Orange United and let's embark on this extraordinary journey together, as we make history and shape the future of Syracuse University athletics.
Are you a business or individual that wants to work with a specific athlete?
Student-Athletes are available to do social media posts, attend events, sign autographs, or a variety of other marketing activities. If you interested, please contact [email protected]
At present, a minimum of 85% of contributions to Orange United go directly to the Syracuse University student-athletes. This is attained by keeping the Collective’s costs low while operational functions including IT, legal, marketing materials, content creation, student-athlete education, bookkeeping, and fan engagement experiences. A Board of Directors consisting of alumni, school officials, and local business leaders review the finances of the Collective on a regular basis to ensure funds are spent in ways that benefit the student-athletes.
Yes, Orange United members can direct their contribution to a sport, an athlete(s), or the entirety of all student-athletes. Members can also use membership digital platform or contact us directly to use their contribution for a collaboration with a specific student-athlete(s).
Individuals and businesses interested in giving larger contributions (greater than $1,000 per annum) to Orange United can contact us directly at [email protected]. For larger contributions, we offer customized solutions to support the personal or professional needs of the contributor.
The beauty of NIL is that it has created a community where student-athletes, fans, and business leaders can connect, collaborate, and create amazing things together. As a member of the Collective, you have the ability to connect directly with your favorite student-athlete and propose their engagement with a marketing partnership, promotional collaboration, or a personal video birthday message to their number one fan. If you have questions or need a little help, just reach out so that we can help form the best partnership possible.
Orange United offers student-athletes near limitless opportunities to engage in collaborations including autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more.
The value of a marketing collaboration varies based on the popularity of the student-athlete, her/his marketability, the type of activity, and their schedule and availability. If you connect with a Student-Athlete using the Collective portal, their specific rates will be posted. If you require a more customized solution, we are happy to help facilitate a marketing collaboration at the most appropriate market rate.
Absolutely. It is our mission to ensure that every student-athlete has the ability to benefit from their name, image, and likeness. While some receive financial remuneration, many others benefit through support of alumni, the local business community, and supporters of the athletic program. We strive to create financial opportunities for every student-athlete, but we also seek opportunities for student-athletes to network, pursue career pathways, and discover experiences manifested through their experience as a student-athlete.
All contracts with student-athletes are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers or leaves the University. In any situation, the Collective is involved in helping to facilitate a smooth transition.
Orange United is not affiliated with the university in any way. In fact, the University is prohibited by state law from arranging third-party compensation for student-athletes as it relates to NIL. Orange United is a third party entity, governed by a Board of Directors, that supports the needs of the student-athletes through an engaging and collaborative partnership between the fans, alumni, and business community.
Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling (or betting), or other opportunities that compromise the values of Syracuse University. Additionally, there must be quantifiable value between a student-athlete and an individual or business when a collaboration is executed and completed.
Log on to orangeunited.com and access your Account Page. On this page, you can pause or cancel your membership. If you have questions or need help, please contact [email protected].
